February handle was down 11.6% as reported today. Of course the economy is a culprit, but beware the red herring of blaming only that. Racing has been losing market share for some time. In this graph we see what has happened the last several years. Racing was losing handle as the economy was growing.
Let's hope 2009 is the year we start to address customers and betting handle in a long-term growth way.
Graph Source: Jockey Club 2009 Fact Book. Equineonline.com.