If Organizations like the NTRA, the Jockey Club, Americas
Best Racing, and the Breeders' Cup believe that California racing is vital to
the industry, they can help promote California racing as a "Test
Jurisdiction" for selling horse racing as a Gambling Game of Skill.
What does that support look like? It looks like social media promotion along
with weekly monitoring of handle/revenue under the new changes.
As most of you know the new changes are meant to grow the
game by promoting high churn lower takeout wagers like WPS and two horse
exotics. We believe that WPS breakage
should pay to the penny, and as a trade-off to the industry the minimum payoff
on Show wagers should be reduced to $2.05 to help with minus pools. Takeout on exacta wagers should be reduced to
As part of the promotion the alphabet organizations, TVG,
and other racing media outlets would help by constantly telling people who are
new to the game or who only bet a few times a year that the best way to learn
the game and the best chance of winning is to concentrate on high churn wagers.
A $1 three horse exacta box and $2 WPS on the longest shot of your selections
is an example of a high-churn strategy and to get the new Customers coming
back. As people bet and cash they will learn to adjust these wagers for a more
optimal outcome, and just as important they will learn to read the PP's and
learn to recheck their wins and losses, just as we all did at one time.
California Racing is in trouble. Field size will likely drop in 2017, and
handle has trended downwards. The drop
in field size makes it all the more important to pay to the penny on WPS
breakage and lower exacta takeout to 16%.
People will bet on shorter fields at the right price.
Here's the deal.
Prominent Individuals and organizations like the CHRB, CTT, TOC, and the
CTBA need to come together and ask the industry for their help to promote horse
racing as a Gambling Game of skill AND use California Racing (Del Mar, Santa
Anita) as a test jurisdiction. It would
be much easier for California racing to succeed with the backing of the
The only motive I/we have is to see the game grow by making
pragmatic decisions with long term growth of handle/revenue in mind. We know individuals who actually earn a
living playing on the Tournament circuit who would be more than willing to lend
their names to the "Gambling Game of Skill" promotion but only if the
changes listed above are implemented. Think about it. For the first time the Industry would have
individuals who were winning 100K to 500K or more per year telling real life
stories about their profession. If that
isn't powerful I don't know what is.
California racing should also reinstate the parlays in this
manner. You don't need to print parlay
cards; all you need is to put a parlay and a "round robin" parlay
button on the self-serve machines and on ADW's.
With penny breakage on WPS we should see an increased interest in
parlays, especially show parlays which are high churn. Having the option to make or not make parlays
should be up to the Customer and the most important point is that California
racing would be projecting itself as an industry leader once again by offering
options that other jurisdictions do not offer.
One of the ways we can give back to the Industry is to have
an option on self-serve machines and ADW's to donate either to a backstretch
workers fund, an Aftercare fund, and a permanently disabled Jockeys fund. As
I've said before I believe that quite a few people would give anywhere from the
odd 60 cents all the way up to hundreds of dollars after a big score. I believe giving back is an essential part of
growing the game.