Recently at a panel I was on, I spoke of a winner who was keeping track of his bets overseas, and how he was doing quite well. His blog is a hit. At the same conference, marketing was spoken about. A professional player who was there came up to me and said "we don't need marketing, we need winners like the guy you showed. That will grow the game."
Our pal Doug who wrote our Why I Left Racing series here posed an interesting question that we'd like to run. It is about the age-old handicapping topic of redboarding. It does fit with the professional players thoughts quite nicely, I thought. Thanks for allowing us to use it Doug.
A thin veil of ignorance....
....may be what is hurting the game.
Now, I'm not talking about the hypothetical situation developed by the great American philosopher, John Rawls, but in a similar vein of reciprocity I offer this direction of marketing the sport of Thoroughbred Horse Racing.
There are those that find the concept of redboarding an obnoxious display of poor form. My position is that the sport needs more of it.
On Wednesday, May 5th, ESPN2 aired an interview with a horseplayer named Bowen Wallace.
Because Bowen hit the Derby Superfecta for $275,000 on a $1 five horse box that cost him $120.
When was the last time you heard an interview on ESPN with a horsePLAYER?
Horseplayers throughout history have been notoriously tight-lipped, but even Andy Beyer says that if your score exceeds 10% of your gross annual income, that this entitles you to jump up on the table and declare yourself KING OF THE WORLD.
Now is the time for all horseplayers to come to the aid of their sport. Find the avenue to illustrate your big win. Explain the strategy. Those six figure hits can find their way on a local medium. Radio, TV, & Print are always looking for a good feel-good story.
These stories bring people out to the track more than a Graded Stake with a stellar field of 7 entrants.
It is obvious that racing administrators aren't doing everything they can to market the sport forward. Horseplayers need to step up and show the financial potential of the sport. Indian Casino's across the country advertise $10k jackpots with their loose slots. I think an interesting story on how you hit a $125,000 Pik6 will put a few new butts in the seats. Sure, you spent 6 hours studying the sequence. 20 years of experience and analysis resulted in the score. You don't want to give away your theory and methodology, so why not explain how you played your nieces and nephews ages in the in the last six races on the card. You've now just doubled the tally of those that will find their way back to their local oval.
Bowen Wallace of Tilden, Texas probably did more to benefit the sport than Mine That Bird did by winning the Derby. The success of this sport is measured by it's players. You can talk about the horseman, owners, and jocks all you want, but those that drive the sport are the horseplayers.
Let's open up the game.