Thursday, March 17, 2011
Finley: Hastings Say "Yes" To Customers
"On the heels of Santa Anita raising its takeout, something that has clearly alienated many customers, Hastings went in the opposite direction. Mutti decided to go the extra mile for the fan. Not only did they lower the takeout, they put in Wi-Fi throughout the grandstand, upgraded their graphics package for their video presentations and created a Pick Five with a carryover component. The Pick Four takeout went from 22.3 percent to 15, a decrease of 36 percent. "We are trying to reengage the horseplayer that we might have lost, not only locally but throughout the marketplace," he said."
More at link.