We were extremely happy when John Pricci decided to help out HANA by being on our Advisory Board. John participated at the TRA Conference this week, as reported by the Bloodhorse's Tom LaMarra:
“Every time there was a lower takeout experiment in New York, handle went up,” Pricci said. “Small-minded bet-takers say they understand churn, but they don’t understand churn. This industry has a vested interest in keeping the player liquid.”
Full article here.