Wednesday, April 30, 2014

HANA Poll Result: The Tracks You Said Respected You Most (and Least)

This past weekend we commissioned a poll of members about the Churchill Downs takeout hike, and your support or non-support for a withholding of monies from Churchill Downs Inc. properties. The results of that vote and press release is here.

In addition to that question we asked several ones in the survey and one of them asked you to rank racetracks in terms of customer friendliness.

The question:

The results by ranking, all respondents:

Because most HANA members lie in the average volume of betting range between $2,000 per annum and $100,000 per annum, we thought we'd look at the fringes in the survey. Those who bet $100,000 or more a year, versus those who bet under $2,000 or described themselves as "fans" who don't bet anything at the track per year.

This is overall first place votes from all respondents, subset to the two above categories.

There is really not that much difference between the two bet ranges. For some reason, the large players who took the survey (a relatively small subset, just like in real life at the racetrack) begrudged Belmont for undisclosed reasons. In the overall ranking they were much more middle of the road. Both large and small players, as well as overall bettors, ranked Keeneland number one, which is probably not surprising, since it's believed that they cater to the fan and bettor as well as any track in North America ever has.

Also unsurprising due to the headlines the past week and the poll commisisoning, Churchill ranked first in last place votes with over 60%. No other track scored last with more than 5% of the vote.

We'll have more from this survey next week.

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