"Whenever U.S. racetrack executives get together at industry
conclaves, they talk endlessly about the need to broaden the sport's
popularity and attract new fans. But perhaps their real problem is that
their horseplayers don't bet enough. If crowds at American tracks
wagered more than $400 per capita, as they do in Japan, instead of $162
per capita, the sport could boom without a single new customer.
...gamblers are reasonably rational about the economic decisions they
make, and they know that horse racing is usually a bad gamble. Tracks
typically take from 17 to 25 percent of every dollar wagered, and those
in Pennsylvania have blazed new trails by grabbing an exorbitant 30
percent from trifecta wagers.
Even for the most astute
professionals it is tough to beat such odds.
is no wonder that big gamblers in America prefer to call their bookie
and bet on a sports event, where there is only a 4.5 percent
disadvantage against them. If horse racing is ever going to attract big
players, it will have to reduce takeout to more reasonable levels."
That article was written in 1991.
You are absolutely correct customers; they never learn.
If you'd like to inform yourself about a grassroots boycott of Churchill Downs Inc and there associated racetracks and properties, it's here.