This game can grow; heck it can not get much worse one would think. For some evidence we can see exactly what can be done if we repackage our gambling product and sell it properly.
In UK betting's betfair's annual report they reported this:
Betfair is the only online bookmaker which has racing as its Number One product: most others rank football, tennis, golf and cricket above it.
I think that is fantastic. This is a great game to play when it is done right. I would play this over poker, or sports betting anyday. It is time the world knows it and we have to do our best to make them know it. h/t to Pullthepocket
So how do we get there? How do we make it so we want to actually offer horse betting and not run away from it like so many have? Not offer slots, or ask for table games or ask for a subsidy - but horse betting.
I don't know, but we will be trying here at HANA throughout 2009 to change minds and change racings entitlement minded culture.
Let's make our game popular again, one bettor at a time, just like the company above has.
With some work and smarts, maybe we won't even need to use a global reach like this commercial does to do it - we can just sell to the 10+ trillion dollar untapped economy here at home.