This
fall, Keeneland’s exacta and daily double takeouts will be among the highest in
North America.
HANA has also learned that in addition to the takeout increase: Keeneland will be raising their host fees as well.
HANA has also learned that in addition to the takeout increase: Keeneland will be raising their host fees as well.
In
2009, outgoing Keeneland President Nick Nicholson said, “We’re
very gratified to know that our efforts to promote large, quality fields, a
wide variety of wagering options and a reasonable takeout rate have been
recognized….. Keeneland is enthusiastic about the future and we’re committed to
getting even better.”
Keeneland,
as a non-profit under the leadership of strong executives like Nick Nicholson,
had always placed an emphasis on their betting customers, with an eye to the
long term health of the sport. Wagering customers were considered a part of the
economic engine of racing, were catered to, and always felt home at Keeneland.
This, in part, spurred handle increases in a sport suffering massive handle
losses. Their strategy was clearly working. Now,
it appears that the new management team has gone the way of so many corporate
racetracks by only looking at the short term numbers, and listening to
stakeholders who yell the loudest.
"I was part of a group from HANA that spent a week visiting Keeneland back in April 2009," recalled HANA President Jeff Platt. "On the day we left Nick Nicholson presented our group with a Keeneland poster which he signed. Above his signature are the words, 'Horseplayers will always be welcome at Keeneland.' Right now I'm not sure if that's true anymore."
"I was part of a group from HANA that spent a week visiting Keeneland back in April 2009," recalled HANA President Jeff Platt. "On the day we left Nick Nicholson presented our group with a Keeneland poster which he signed. Above his signature are the words, 'Horseplayers will always be welcome at Keeneland.' Right now I'm not sure if that's true anymore."
The
Horseplayers Association of North America is extremely disappointed with the
new Keeneland management's decision and will have further announcements after
talking with our members.
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