Alert!

Sunday, November 2, 2008

Plea

An open letter to all participants in the signal wars:

Racing is at a crossroads. Thoroughbred handle is down nearly everywhere. That in itself should be your wake up call. Track management, horsemen's groups, and ADWs - ALL of you should be working together - doing everything within your power to grow handle by bringing new fans to the game.

Instead you have done just the opposite.

This is exactly the kind of mess the industry doesn't need at a time when the last thing the industry needs is any kind of mess at all.

Everyone involved in this mess - EVERY board member of the TOC, THG, TVG, YouBet, TwinSpires, and everyone on every board at EVERY track in North America: ALL OF YOU should be hanging your heads in shame over this.

YOU HAVE FORGOTTEN THE IMPORTANCE OF YOUR BIGGEST ASSET: THE CUSTOMER.

It doesn't matter who is right and who is wrong. No matter which side of this you are on, if you are an active participant in this fight, every hour that you allow this to continue is having a profound effect on the game itself. Simply put: Your actions are driving customers away from the game and giving potential new fans every reason to look elsewhere for places to spend their gambling and entertainment dollars. What a travesty! How can you do this at a time when the game itself can least afford the loss of even one single customer?

Can you not see that you are doing the game irreparable harm?

I implore you to put aside your differences. End this now - before you do the game more damage than you already have.

Sincerely,


Jeff Platt

President, H.A.N.A.

1 comment:

watzman said...

I suspect your words are falling on deaf ears. The signal wars have gone on for several years now.

Oh, the customer. When did we ever matter?