Sunday, September 8, 2013

Kentucky Downs: Building a Betting Brand

In 2011, while instant racing was being conducted, Kentucky Downs had an average handle of $918,863.

In 2012, fresh off the largest takeout decrease in horse racing history, all the while making the races even more and more bettable, their average daily handle was $1,514,146.

Opening day in 2013, after carding some nice races, and adding another low rake bet, handle set an opening day record of $2,837,897, or 108% higher than last year.

In 2011, the entire meet garnered about $3.6 million in handle. They were close to doing that yesterday.

We congratulate Kentucky Downs on their opener and wish them continued success.

1 comment:

Anonymous said...

Two thumbs up!