I received an interesting email awhile ago I thought I would share. It is from a small harness player.
I registered for a XXXX account and I must say I am impressed. All they need now is free video and programs. I like the smaller tracks like Monticello and Northville... I even tried a place ticket on a 3-1 greyhound...... best yet.... I started with 100........ betting frivilously and stupid, I blew it all... but next day I had 23 dollars in my account.... and then last night.... I got the 23 all the way back up to 100 and then blew it all again ... but anyway I managed to bet about $700.... So now they throw $35 back in my account....... Thanks for playing!!......... Back to the slow grind.
If this player took his $100 to the track, he is broke after the first day. Instead, by getting a boost through an overnight rebate he bet well over 7 times that amount. Instead of contributing $21 to racing through takeouts, he contributed over $150. There is a genuine excitement in his email, and I found that infectious. That is exactly what we need in this business.
This is a small player; and that folks is churn. Lower takeouts should not be just for whales. Whales started as minnows once too.
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