Tuesday, February 2, 2010

Savin' Me

The great philosopher Locke, no not him, Plato.... no..... it was Chad Kroeger from Nickelback, wrote in Savin' Me:

Show me what it's like
To be the last one standing
And teach me wrong from right
And I'll show you what I can be

Thanks to a tweet from Jessica at r2, Frank Mitchell pointed us to this poignant, all-too-true post titled "Who Will Save Us" from a marketer to compare to racing.

If by save you mean, "what will keep things just as they are?" then the answer is nothing will. It's over.

We need to get past this idea of saving, because the status quo is leaving the building, and quickly. Not just in print of course, but in your industry too.

In racing, if many of the things needed to be done are done, there will be losers. It might be a feed man at a small slots track who will have less or no business. It might come in the form of lower betting revenues as we reprice the product. There will be job losses, purse losses and some tracks might close. Life will be very different. When you save yourself, rather than having someone save you, life is never the same.

As the author closes: "Every revolution destroys the average middle first and most savagely."

If he is indeed correct, does racing have the stomach for that?

Related Posts: Frank Mitchell on the breeding end of "Saving Us".

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