One of the things HANA has talked about doing is maintaining a set of report cards for the different tracks in the U.S. and Canada. Hopefully this would have 2 benefits: educating players, to hopefully steer them towards friendlier tracks, and to educate the tracks. They need to know what's important to us, and hopefully if they find themselves near the bottom of the list they might think about trying to move up.
Doing this right is a pretty big job. And more so when everyone is going to have slightly different ideas about what should be included, and to what degree. So I imagine this will be somewhat of a constantly evolving process. I think we need to rely on primarily objective factors, at least to start. If we can come up with a way to include some sort of subjective "vote" as a piece of it that we think works well, we can do that too.
Some of the possible (~objective) factors to rank tracks on would be:
For on-track attendees:
"Players Club" of some kind
Average Field Size
Bet Selection (rolling doubles, pick 3s, etc)
For at-home bettors:
Video and Replay Availability
What are some other quantifiable things about a track that are important to you? What are the most important?