Thursday, October 12, 2017

Kentucky Downs Handle Update

Keeneland was down approximately $1.2 Million (-20%) yesterday. 

But instead of Keeneland, let's take a look at Kentucky Downs: 

For those of you who may not be aware, prior to their 2013 meet, Kentucky Downs approached HANA with the idea of lowering their exacta takeout from 19.00% to 18.25%. They asked if we would help promote the decrease in takeout by getting the word out to as many horseplayers as possible. 

We thought it was a great idea and were happy to help. 

So how did it work out?

Kentucky Downs Handle Recap

Kentucky Downs has seen record handle in each of the ensuing five years 2013-2014-2015-2016-2017 and has more than tripled their handle in that time. 

Keep in mind that this came about by taking the novel approach of asking a horseplayers association to help them promote a three quarter point drop in exacta takeout.

Yesterday a horseplayer asked me: "If there's one thing you could tell Keeneland they need to be doing different what would that be?"

I would tell Keeneland they need to be doing exactly what Kentucky Downs did back in 2013.

--Jeff Platt, HANA President

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