New Jersey, who as witnessed by the Monmouth and Metro 6 Shooter experiments, are trying to build their horse racing business. Most recently, a betting exchange bill has be approved in committee.
"The bill puts the New Jersey Sports and Exposition Authority in charge of creating a betting exchange through which bettors would place wagers."
As well, the Metro Six Shooter, a harness bet that uses slot money to seed the pool with $30k each week has its own website. They are offering promo materials for simo centers, have spent cash on advertising, have added free PP's each week - in other words they are doing all the right things. Bettors so far have responded to the bet, and if they get a carryover or two we could be looking at a pool in the millions.
To visit the new 6 shooter site, its here. If you are a harness site owner, or simulcast center, there are pre-made ads, and buttons that you can use.
New Jersey seems to be trying, in the absence of VLT's.