As reported at Bloodhorse.com this morning, there seems to be a slight shift in attitudes from those in racing regarding pari-mutuel pricing:
"A national reduction in (pari-mutuel) takeout is another way of attacking the pricing model,” Basler said.
........Nick Eaves, president and chief operating officer of Woodbine Entertainment Group, indicated racing can’t afford to wait for change.
“It seems to be that the ultimate determinant of a pricing is a customer’s ability to pay,” Eaves said. “Is there something the industry—horsemen and tracks—can do in the meantime. If we wait, I think we’re all finished.”
Just two short years ago the prevalent mindset with ADW especially, was to try and cut into the ADW share by asking for more money, while leaving the takeout alone. We at HANA have reported on why we believe this would not be beneficial to racing, and have done so for some time as one of our planks.
We are encouraged that at the very least racing is speaking now in terms of gross takeouts - i.e. how the pie is split up is not the problem, the price of the whole pie is. We believe this is a tremendous shift in thinking from racing and if they can keep focused on lowering the price to "a customer’s ability to pay", we will make progress in stemming the massive handle losses racing has seen over the last several years.